IRL app partnered with Creative Theory Agency to develop a new in-house project called IRL Together Fund. The fund encourages change makers nationwide to facilitate in-person meetups in their local communities. The design strategy involved creating a complimentary visual language to captivate youthful audiences.
Branding, Visual Identity, Digital Design
IRL App, in partnership with Creative Theory Agency
The existing IRL brand was our springboard for developing a new look for the Together Fund. The logo created is a custom word mark using a bold charismatic font —
one of the reoccurring themes of this brand is creating connections in real life, which is why the letters in the mark mimic this idea visually. Despite its technical complexities, ultimately the logo design remains cohesive and graphically striking.
In creating the Together Fund’s overarching brand look, we leaned into duo color pairings, vibrant imagery, and organic swirl shapes mostly to visually communicate to youthful audiences online.
The team at Creative Theory helped to curate ad content on social and in-app. The social kit included a variety of digital designs which were used to announce exciting news and promote events and other content. The extension of this highly visual campaign allowed IRL to create a new impact to its audience.